You’ve got a killer website that potential clients are visiting. But how do you turn those visitors into paying customers? Whether you offer a product or service, online customers can be fickle. According to Forrester Research of Cambridge, Mass., 88% of online shoppers that begin a transaction don’t complete it, a term known as...
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The silicone wristband (remember Lance Armstrong) has split its evolutionary path. From the serious to the silly – silicone wristbands are hot again. Check out these two new trends from opposite ends of the spectrum. Both are great promotional items and are an innovative twist on this popular ad specialties product. Performance Technology These...
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Forty billionaires and their families have now pledged at least half their wealth to charity following the giving challenge from Bill and Melinda Gates and Warren Buffett. Some have pledged their entire fortunes or nearly all of them. The donors, who represent about 10% of the country’s billionaires, include George Lucas, Ted Turner, Michael...
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If you are a runner or even a walker, you have seen various advertisements for different 5K or 10K races in your area on many weekends. What many people do not realize, however, is that the majority of these races are put on to raise money for a particular charity. This will describe what...
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Following a sharp fall in February, consumer confidence improved in March, according to the latest survey released by The Conference Board, a private research firm. The Consumer Confidence Index climbed to 52.5 last month, up from 46.4 in February, demonstrating a cautious increase in optimism regarding the economy. “Consumer confidence managed to recoup most...
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The most popular activities among smartphone users are visiting websites (80%), taking photos (74%), and using email (73%), according to a recent global survey by Crowd Science. Source: eMarketer Share on Facebook
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Your entire marketing plan, including the graphics you use and the items you give away, should put forth a unified statement when attending an exhibition. For example, if your trade show booth is for your business that promotes wellness supplements and healthy living products, giving away candy bars and soft drinks would leave some...
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