Who are you? What is your company known for? What direction are you headed? These are questions every emerging company should know and promote. Without a clear program for communication, you just blend in – you become part of the scenery. So you promote, position and advertise at an attempt to develop your brand identity and brand image. But along the way, communication often gets fragmented. A gap between your brand identity and brand image can cause major concerns with your overall brand. The result is your audiences get inconsistent, sometimes conflicting impressions and information. Or they may miss your message entirely.
In a partnership with BrandRenew, Rector Communications can help you find answers and solutions to navigate these situations. As part of our branding services, we can conduct a brand audit and analysis of your brand identity and brand image; review all corporate and marketing communications, internal and external. That means trade ads, annual reports, trade show booths, brochures, sell sheets, training videos, newsletters, press releases, etc. Our services can outline a profile of your company in terms of how it now interacts with the world and if your marketing strategy and branding strategy are in alignment. There may be a few surprises. If you decide to partner with us, we’ll apply sophisticated research and analysis techniques which result in an action plan unique to your company’s branding, its challenges and goals. At the root of those goals will be a pointed, focused marketing plan for all levels and layers of communication.
As a result you will be able to communicate a consistent corporate message and image, make strategic decisions that support the company’s mission and objective, and ultimately increase your bottom line. With us as a resource, your brand will take on renewed strength and vitality, as it stands apart proudly showing its vibrant brand identity, brand image and personality.